We Empowered a Brand.
As the forerunner in LED driver innovation, ACE LEDS adapts their solutions and crafts new technologies at lightning speed so their customers are empowered with what they need, when they need it.
Mercenary created a fully empowered rebrand for ACE LEDS.
But we didn’t stop there. We continue to communicate ACE LEDS’ new innovations and capabilities through targeted marketing campaigns, content creation and brand engagement.
A Powerful Presence
We created a voice and visual dialog to communicate ACE LEDS’ passion for innovation — creating product feature short films, shooting the product dynamically and ultimately enabling the brand to reflect the power and versatility of the product.
Bringing the Power to the Web
In addition to a new voice and visual identity, ACE LEDS needed a strong web presence to celebrate its tremendous catalog of LED innovation as well as its vast capabilities in custom engineered LED drivers and modules.
Targeted Power
We continue to sustain the brand with laser-focused account-based targeted campaigns on social channels, allowing ACE LEDS to have relevant and specific conversations with their most important customers.
Empowering the Staff
As part of the rebrand, the engineers, sales team and staff were empowered with collateral, sales materials and brand identity communicating to their customers how ACE LEDS’ brings the power.