We Tempted a New Audience.
Dance with the Devil’s Sister?
We needed to look different, speak different and feel different than anyone else on the shelf. To attract a new youthful audience to our subtly sweet, strikingly smokey, sinfully smooth Kentucky whiskey, we gave Devil’s Sister a world of vibrant color and intense mood, enticing you to a night less ordinary.
Give into a little sin,
on the web.
Check out some recipes to make good use of your idle hands or order a bottle online — hell, maybe two — at the Devil’s Sister’s new digital dominion.
Paradise Found, In-store.
Posters, Aisle Blades and Shelf Talkers descend into liquor stores and select retailers to promote the fledgling brand’s sinfully smooth taste to the masses.
It’s not The Good Book, but it’s a good book.
To carry the Devil’s Sister sinfully sweet message to distributors and retailers, we crafted the Devil’s Sister Look Book.
The Devil had his apple,
his Sister, the peach.
We packaged Devil’s Sister’s take on forbidden fruit with some intensely flavorful design to introduce Devil’s Sister Peach to the holiday market.